Team
Certifications and Professional Skills:
- Google Ads Certification
- Google Analytics Individual Qualification (GAIQ)
- Google Shopping Ads Certification
- Google Ads campaign management
- Keyword research and optimization
- Ad copywriting and A/B testing
- Conversion rate optimization (CRO)
- Analytics and reporting (e.g., Google Analytics) Remarketing strategies Budget management
Education and Professional Development:
- Bachelor of Commerce School of Open Learning, University of Delhi 2016 - 2018 New Delhi, India.
Roles as Co-Founder and C.M.O of TripTie Inc:
- Develop and implement a comprehensive marketing strategy aligned with the overall business goals and objectives and work closely with the executive team to ensure marketing efforts support the company's vision and mission.
- Conduct market research to identify trends, opportunities, and potential threats.
- Analyze customer behavior and preferences to inform marketing strategies
- Define and maintain the company's brand identity and develop strategies to enhance brand awareness and equity.
- Oversee digital marketing efforts, including online advertising, social media, email campaigns, and content marketing.
- Stay current with digital marketing trends and technologies.
- Plan and execute advertising campaigns to reach target audiences
- Develop and implement public relations strategies to enhance the company's image.
Harsimran Singh
Chief Marketing Officer (CMO)
harsimran@trip-tie.com
Harsimran Singh is a strategic and results-oriented marketing entrepreneur with a proven track record of success and an experience of over 5 years in the digital marketing industry/space. Leveraging a wealth of experience in marketing strategy, brand development, and innovative campaign execution, he has played pivotal roles in elevating organizations to new heights in competitive markets.
Harsimran is a driven, result focused and development expert with experience in the digital marketing industry, having established two highly successful digital marketing companies which are running profitably and securely.
He is an accomplished and ambitious executive with experience in strategic planning and managing business relationships. He has had successful experience in business development and marketing products for companies and making their presence felt online. He is a tactical and inspiring team builder with experience in training, team development, and delivering excellence and is strongly focused with the ability to complete tasks accurately in a fast-paced environment with conflicting deadlines. His career encompasses a wealth of experiences and achievements, making him a valuable asset to any organization due to his experience, skillset and successful ventures.
Harsimran started his professional journey by establishing a digital marketing company named Four Seas Infotech in 2019, which specializes in developing and executing effective Google Ads campaigns to drive traffic, leads, and sales, conducting thorough keyword research and selection for pay-per click campaigns and writing compelling ad copies and optimizing ad creative for improved performance enhancing the digital presence of companies. He is the owner and partner in the company and it is currently operating profitably.
Soon after, he took upon another challenge and started out a new venture in similar lines. He founded Webkic in 2023, and is the owner of the company. The company specializes in performing A/B testing and analyze ad performance to optimize campaigns for better results. It monitors and manages budgets, ensuring effective allocation of resources for optimal ROI and implements and optimizes bid strategies and targeting settings to reach the right audience along with conducting regular analysis and provide insightful reports on campaign performance, identifying opportunities for improvement.
He is a seasoned communications and business development specialist and possesses functional knowledge of the digital marketing domain and is extremely skilled in creatingbusiness development strategies with focus on financial gains and building long term relationships with new and existing customers. All these rich and varied experience gained over as a successful entrepreneur and digital marketing professional render him perfect for the role of Chief Marketing Officer (C.M.O) at TripTie Inc. and leading the company’s marketing operations in Canada.
Harsimran’s educational qualifications include a Bachelor of Commerce School of Open Learning, University of Delhi 2016 - 2018 New Delhi, India.
Harsimran is motivated and enthusiastic about assisting Canada in developing its economy by creating an AI powered online platform which provides carpooling and rideshare options in Canada enabling reduction in carbon footprint thereby resulting the country in meeting its sustainability goals along with the country’s economic growth and development.
